Source Tracker is a web based traffic analysis service designed to provide comprehensive quantitative information relating to visitors and user behaviour. It accurately stores a knowledgebase of information relevant to a specific website which can then be manipulated to produce reports from its analysis engine for website promotion.

Source Tracker provides you with tools that allow you to:

• Understand your visitors - just as in any off-line, real world environment it is important that you understand your visitors needs and requirements in order to serve them better.
• Keep your customers - Financially, it is much easier to keep existing customers than to spend time and money on obtaining new ones. It costs 4 times more to get new customers than to keep your existing ones.
• Focus on profitability - Source Tracker has been developed with website promotion ROI in mind. All areas of the service link back to how the site relates to the bottom line.

How does it work?

To enable Source Tracker to work, we make use of cookies, databases and server variables. A small piece of HTML and Java script code is required to be added on your web pages. Source Tracker uses a system that can automatically update ALL of your website pages with the new code (subject to the required privileges and permissions from the server)

Who would benefit from Source Tracker?

Any company or organisation that would like to create detailed profiles of their visitors' and customers' online interaction in order to enable development of stronger relationships with their target audiences and improve overall website promotion effectiveness.